Insights
Your go-to resource for thoughtful perspectives, actionable strategies, and industry-leading expertise. Here, you’ll discover practical guidance and timely analysis designed to elevate your approach, whether you’re optimizing lead generation, enhancing audience engagement, or transforming your marketing strategy. Dive in to explore how insights translate into impactful results.
-
Avoid the OM Monster: Why Clarity Beats Bulk
Thick Offering Memorandums might look impressive, but investors aren’t swayed by page count. What they really want is clarity, relevance, and a clear path to value. This post breaks down why less is often more—and how focused, well-designed materials build confidence and close deals faster than bulky, bloated binders ever will.
-
How Overhyping Sinks Credibility
Marketing can’t fix a broken deal—and trying to overhype a weak asset only damages trust. In this post, we explore why transparency beats spin, how to avoid the trap of overselling, and why credibility is your most valuable marketing asset in real estate and beyond.
-
Is Email Extinct? Let’s Be Real.
Email Isn’t Dead — You’re Just Doing It Wrong. In this episode of Mythbusting Mondays, we tackle one of the biggest misconceptions in marketing (and commercial real estate): “Email is extinct.”
-
The Real Competitive Edge? Kindness.
Strength is often mistaken for success—but research and experience suggest otherwise. In business and evolution, it’s friendliness that drives trust, resilience, and results. Here’s how kind leadership, not bravado, became my greatest competitive edge—and why it still matters today.
-
Marketing Through the Storm: How to Stay Strategic When Budgets Shrink
When recession hit, Nortel went silent—and vanished. Salesforce leaned in, stayed visible, and doubled its growth. In uncertain times, how you show up matters. This article shares practical strategies to keep your marketing sharp, efficient, and resilient—so your brand doesn’t just survive, it leads.
-
Why Video is the Power Tool in Commercial Real Estate Marketing
Commercial real estate is undergoing a digital transformation, and video marketing is leading the charge. Once considered optional, video has become a powerful, ROI-driven tool that helps CRE firms stand out, engage prospects, and close deals faster in an increasingly competitive and digitally savvy market.
fraction.ly 