Insights
Your go-to resource for thoughtful perspectives, actionable strategies, and industry-leading expertise. Here, you’ll discover practical guidance and timely analysis designed to elevate your approach, whether you’re optimizing lead generation, enhancing audience engagement, or transforming your marketing strategy. Dive in to explore how insights translate into impactful results.
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Meet Cute or Shark Bite? The Stories That Really Hook Your Audience.
Marketing too often feels like a rom-com. The script is familiar: the When Harry Met Sally meet cute, the corny one-liner, the inevitable happy ending. Safe. Predictable. Forgettable. But your audience isn’t looking for a love story—they’re bracing for survival. Their attention is under attack. Their choices are overwhelming. And the brands that bore them?
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Recruiting Isn’t Just HR, It’s Marketing
Most firms see recruiting as an HR function. Post the job, review resumes, schedule interviews, hire. But in reality, the most effective recruiting looks a lot more like marketing.
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What I Learned Making a Film with My Son
When my longtime filmmaking partner was unavailable, my son Trey stepped in—not just to help, but to truly collaborate. What followed was a weekend of creative problem-solving, role shifts, and unexpected growth. This blog explores what I learned balancing the roles of parent, director, and collaborator—and why this film will always mean more than just…
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Think Outside the Box? You’re Still in a Warehouse.
In this final episode of Mythbusting Monday, we dig into why most “creative” work still clings to templates, taglines, and tired assumptions. And we challenge you to ask a better question: Not “How can we make this pop?”—but “How can we make this resonate?”
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Your “Just Closed” Post Isn’t a Strategy
In this episode, we unpack why brag posts fall flat—and what to post instead if you want to stand out in a crowded feed.
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Why Your Follow-Up Is Killing the Deal
Most follow-up in CRE isn’t strategic—it’s noise. And that noise can stall deals and erode trust. In this episode of Mythbusting Monday, we break down why “just checking in” isn’t enough—and what good follow-up actually looks like. Learn how to add value, build momentum, and help clients lean in with confidence.
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