Think Outside the Box? You’re Still in a Warehouse.

Ron Houghtaling

Mythbusting Monday

“Think outside the box.”
It’s the rallying cry of every creative meeting. But in commercial real estate marketing, the real challenge isn’t thinking outside the box—it’s realizing you never left it.

In this final episode of Mythbusting Monday, we dig into why most “creative” work still clings to templates, taglines, and tired assumptions. And we challenge you to ask a better question: Not “How can we make this pop?”—but “How can we make this resonate?”

Because the brands that stand out? They’re not just louder. They’re truer.

And if you’re ready to build something real—something honest, bold, and different—get in touch. That’s where the work begins.

Build a Presence That Drives Growth

In today’s crowded marketplace, strategic marketing and strong brand positioning aren’t optional—they’re what set you apart. Whether you’re a solo professional, a growing team, or an established business, a clear and compelling brand can open doors, spark conversations, and drive results.

At Fraction.ly, we combine big-picture strategy with hands-on execution to deliver marketing that actually moves the needle. From brand development and messaging to content creation, campaign planning, and lead generation—we help you cut through the noise, attract the right audience, and turn visibility into opportunity.

With over 25 years of marketing leadership experience, I know how to build brands that resonate and strategies that perform.

Let’s build something that gets you noticed—and gets you deals.

Schedule a Consultation