Why Your Follow-Up Is Killing the Deal

Mythbusting Monday

In commercial real estate, we say it’s a relationship business—then follow up like it’s a chase scene. “Just checking in” becomes the plan, and deals stall under the weight of noise, not silence.

This episode of Mythbusting Monday breaks down the difference between strategic follow-up and trust-eroding pressure.

What you’ll learn:

  • Ways to reframe the opportunity—not just repeat the nudge isn’t optional—it’s your edge.
  • The subtle psychology of follow-up timing
  • How to add clarity, not guilt

Stop Falling for Myths. Start Marketing Smarter.

Mythbusting is just the beginning. At Fraction.ly, we help commercial real estate pros and growth-minded teams move beyond buzzwords and bad habits—into strategy that actually works.

If you’re ready to ditch the noise and build marketing that connects, converts, and closes, let’s talk. From brand positioning to lead generation, we bring clarity, creativity, and results to every stage of your marketing funnel.

Let’s turn your next campaign into your next big win.