Everyone’s a Marketer: Until It’s Time to Get Results

Mythbusting Monday

Everyone’s a Marketer—Until It’s Time to Get Results
In commercial real estate, everyone thinks they understand marketing—until they actually need it to perform.

This episode of Mythbusting Monday breaks down one of the most common misconceptions in the industry: that marketing is just decoration. A flyer here, a social post there, and suddenly someone’s a “marketing expert.”

The truth? Real marketing aligns message and market. It generates leads, nurtures relationships, and moves deals forward—predictably. Watch as we unpack:

  • Why surface-level marketing falls flat in today’s market
  • What real CRE marketing actually involves (and who gets it right)
  • The difference between being seen and being chosen
  • A visual breakdown of how modern marketing drives results

If you’re relying on yesterday’s playbook, it’s time for a rethink. Strategy isn’t optional—it’s your edge.

Stop Falling for Myths. Start Marketing Smarter.

Mythbusting is just the beginning. At Fraction.ly, we help commercial real estate pros and growth-minded teams move beyond buzzwords and bad habits—into strategy that actually works.

If you’re ready to ditch the noise and build marketing that connects, converts, and closes, let’s talk. From brand positioning to lead generation, we bring clarity, creativity, and results to every stage of your marketing funnel.

Let’s turn your next campaign into your next big win.

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