Why Vanity Stats Are a Warning Sign

Mythbusting Monday

High impressions. Strong click-throughs. Glowing dashboards.
But if your pipeline’s still cold? That’s not success—that’s a signal to dig deeper.

In this episode of Mythbusting Monday, we take aim at one of the flashiest marketing myths in commercial real estate: the idea that big numbers = big impact. They don’t. Vanity metrics may look good on paper, but they rarely move deals forward.

You’ll learn:
✔️ Why impressions don’t equal engagement
✔️ The key metrics that actually drive CRE outcomes
✔️ How to build a marketing tech stack that tracks what matters

Smart marketers don’t chase shadows—they follow the data.

Stop Falling for Myths. Start Marketing Smarter.

Mythbusting is just the beginning. At Fraction.ly, we help commercial real estate pros and growth-minded teams move beyond buzzwords and bad habits—into strategy that actually works.

If you’re ready to ditch the noise and build marketing that connects, converts, and closes, let’s talk. From brand positioning to lead generation, we bring clarity, creativity, and results to every stage of your marketing funnel.

Let’s turn your next campaign into your next big win.

Schedule a Consultation