Avoid the OM Monster: Why Clarity Beats Bulk

Mythbusting Monday

More Pages, More Problems: Why Investors Want Clarity, Not Clutter

We’ve all seen them—the massive Offering Memorandums (OMs) that hit a desk with a satisfying thud. But does size really seal the deal?

In this episode, we bust the myth that thicker OMs win more investors. Spoiler: they don’t.

Today’s investors are looking for clarity, not clutter. We break down what actually matters in an OM, why volume ≠ value, and how to build materials that drive decisions — not eye rolls.

  • The illusion of “more”
  • What top investors actually want to see
  • Why thoughtful design and relevance beat density every time
  • The #1 question your OM should answer

Whether you’re a broker, sponsor, or marketer, this one’s for you.

Stop Falling for Myths. Start Marketing Smarter.

Mythbusting is just the beginning. At Fraction.ly, we help commercial real estate pros and growth-minded teams move beyond buzzwords and bad habits—into strategy that actually works.

If you’re ready to ditch the noise and build marketing that connects, converts, and closes, let’s talk. From brand positioning to lead generation, we bring clarity, creativity, and results to every stage of your marketing funnel.

Let’s turn your next campaign into your next big win.

Schedule a Consultation