How Overhyping Sinks Credibility

Mythbusting Monday

Marketing Can’t Fix a Bad Deal — Here’s Why Overselling Backfires

In this episode of Mythbusting Mondays, we tackle a tough truth in real estate (and beyond): marketing can’t cover up bad fundamentals.

From overpriced listings to weak assets dressed up like trophies, we’ve all seen campaigns that overpromise and underdeliver. But what’s the cost? Trust, time, and credibility.

76% of B2B buyers say they distrust companies that overstate marketing claims—and once that trust is gone, good luck getting it back.

We’ll break down:

  • Why flashy marketing can’t rescue a broken deal
  • How to avoid “the siren song” of overselling
  • What to do instead — a smarter, trust-based playbook
  • How to use transparency as a competitive edge

Whether you’re in commercial real estate, B2B sales, or tech — this one’s for you.

Stop Falling for Myths. Start Marketing Smarter.

Mythbusting is just the beginning. At Fraction.ly, we help commercial real estate pros and growth-minded teams move beyond buzzwords and bad habits—into strategy that actually works.

If you’re ready to ditch the noise and build marketing that connects, converts, and closes, let’s talk. From brand positioning to lead generation, we bring clarity, creativity, and results to every stage of your marketing funnel.

Let’s turn your next campaign into your next big win.

Schedule a Consultation